An innovative Partnership

As a strategic innovation partner of SAP XM, Blackwood Seven offers data-driven planning, analysis and advertising impact prediction for all off- and online channels. In the complete offer with SAP XM, Blackwood Seven optimizes media campaigns with artificial intelligence and achieves significant efficiency gains as well as a holistic optimization or budget allocation.

SAP XM and Blackwood Seven share the motivation to fundamentally change the existing media landscape through a transparent way of working. The innovation cooperation with SAP XM effectively promotes the transformation of the advertising market and SAP offers data access that Blackwood Seven needs for the algorithms.