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Platform

Increase your media ROI with our software platform for transparent and accurate predictions and execution of media campaigns

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Predict

Predict the effect of your media spend with our Real-Time Predictive Modeling

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Execute

Manage the booking, execution and optimization of your campaigns

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Evaluate

Track the effects of your campaigns and evaluate your overall performance

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Predict

Real-Time Predictive Modeling

Create accurate predictions of what effect your future marketing campaigns will have, based on advanced predictive analytics and existing business and market data.

The Blackwood Seven platform provides you with the ability to accurately predict the effect of your media spend. The predictions are based on a vast amount of market data, such as macro-economics, micro-economics, weather, media consumption, media prices, consumer confidence, stock market fluctuations and much more. The predictive analytics framework is built on the latest mathematics within machine learning and artificial intelligence.

Media Allocation Modeling

Create predictions of what effect your future marketing campaigns will have, based on simulated tempering and existing market data.

If you are not ready to commit to our predictive modeling you might want to try our media allocation modeling. The Media Allocation Modeling is solely based on market data. It uses so-called Simulated Tempering, which means, mathematically evaluating a very large amount of scenarios to identify the most optimal media distribution, based on your campaign inputs.

The Media Allocation Modeling can present you with predictions of coverage and exposure. To predict how your marketing goals are met, choose our

Real-Time Predictive Modeling.

Execute

Easily manage the booking, execution and optimization of your campaigns.

The Blackwood Seven platform unites and simplifies the process of managing and executing your campaigns. If you are tired of endless calls to different consultants and suppliers, or you are constantly getting frustrated looking for files in different folders and systems, this is the answer for you. The execution interface provides you with an overview of your campaigns, easy booking and editing options, management of creative materials, or detailed media plans, and real-time optimizations.

Evaluate

Track the effects of your campaigns and evaluate your overall performance

Usually a campaign is a means to an end, like raising awareness or increasing sales. The Blackwood Seven platform provides a simple but very efficient way for you to evaluate your performance and review the result of your campaigns according to your marketing goals. If you are in a hurry, you can view the performance summary and quickly get an overview of your overall status. If you like to go into depths with the details of your performance, you can dive into specifics of the weekly spend and progress.

Do you want to increase the effect of your media spend?

Please fill out the form. To make sure that you get the most out of our service, we will then contact you shortly and identify your needs. If you are interested in the advanced predictive modeling, we will arrange a meeting where we will present a personalized demonstration of the platform.

Do you want to increase the effect of your media spend?

Please fill out the form. To make sure that you get the most out of our service, we will then contact you shortly and identify your needs.

Do you want to increase the effect of your media spend?

Please fill out the form. To make sure that you get the most out of our service, we will then contact you shortly and identify your needs.