Create accurate predictions of what effect your future marketing campaigns will have, based on advanced predictive analytics and existing business and market data.
The Blackwood Seven platform provides you with the ability to accurately predict the effect of your media spend. The predictions are based on a vast amount of market data, such as macro-economics, micro-economics, weather, media consumption, media prices, consumer confidence, stock market fluctuations and much more. The predictive analytics framework is built on the latest mathematics within machine learning and artificial intelligence.
Instead of providing retrospective modeling explaining what happened in the past, we actually predict the effects of your future campaigns. This allows you to know exactly how many sales your campaign will generate or by how much your awareness will increase.
Through automation of the entire modeling process, we can update models and recalculate media allocations on a weekly or daily basis, providing you with a complete live insight and overview of how media and marketing effects your sales and transactions.
Real-Time Predictive Modeling is based on a combination of market data and your own business data, such as sales data, transaction data etc., so that we can provide you with accurate predictions of your company’s specific campaign performance. The predictions enable you to create ideal campaigns and reach your marketing goals.
Create predictions of what effect your future marketing campaigns will have, based on simulated tempering and existing market data.
If you are not ready to commit to our predictive modeling you might want to try our media allocation modeling. The Media Allocation Modeling is solely based on market data. It uses so-called Simulated Tempering, which means, mathematically evaluating a very large amount of scenarios to identify the most optimal media distribution, based on your campaign inputs.
The Media Allocation Modeling can present you with predictions of coverage and exposure. To predict how your marketing goals are met, choose our
Easily manage the booking, execution and optimization of your campaigns.
The Blackwood Seven platform unites and simplifies the process of managing and executing your campaigns. If you are tired of endless calls to different consultants and suppliers, or you are constantly getting frustrated looking for files in different folders and systems, this is the answer for you. The execution interface provides you with an overview of your campaigns, easy booking and editing options, management of creative materials, or detailed media plans, and real-time optimizations.
Track the effects of your campaigns and evaluate your overall performance
Usually a campaign is a means to an end, like raising awareness or increasing sales. The Blackwood Seven platform provides a simple but very efficient way for you to evaluate your performance and review the result of your campaigns according to your marketing goals. If you are in a hurry, you can view the performance summary and quickly get an overview of your overall status. If you like to go into depths with the details of your performance, you can dive into specifics of the weekly spend and progress.
We've increased our media ROI by up to 15% across both on- and offline channels, since switching to Blackwood Seven intuitive platform, utilizing their advanced predictive analytics
Kim Olesen, General Manager
Please fill out the form. To make sure that you get the most out of our service, we will then contact you shortly and identify your needs. If you are interested in the advanced predictive modeling, we will arrange a meeting where we will present a personalized demonstration of the platform.
Please fill out the form. To make sure that you get the most out of our service, we will then contact you shortly and identify your needs.