HOLISTIC MEASUREMENT

Increase return on your marketing investments through AI-driven key business insights

What is your objective?

CUSTOMER ACQUISITION

Quantify the effect of your media investments and marketing activities across all channels.

CUSTOMER ACQUISITION MODEL

Provides accurate historical attribution of marketing performance and the ability to forecast and optimize future investments through prescriptive analytics.
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CHURN PREVENTION

Understand the internal and external factors that impacts churn and how to use marketing resources to prevent it.

CHURN PREVENTION MODEL

By determining which variables are causing churn and which marketing levers work in its prevention, you can predict how to allocate your marketing investments to reduce churn.
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BRAND OPTIMIZATION

Identifies the drivers of your brand value and quantifies the impact from each positive and negative driver.

BRAND OPTIMIZATON MODEL

Delivers strategic insights into which factors drives your brand and tactical recommendations on how to optimize the marketing and media investment going forward to strengthen your brand.
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NEXT GENERATION OF MARKETING MIX MODELING

Blackwood Seven’s platform, HamiltonAI, empowers marketing professionals to drive business impact through accurately, compliantly and rapidly track, optimize and forecast marketing investments across all media channels. 

Our models provide Tactical Media Insights and Strategic Business Insights:

Model Objective: We quantify all company-specific, industry-specific and macro-factors and measure their impact on your chosen commercial objective.

Strategic Business Insights: We provide diagnostic analytics explaining the effect of non-media related factors on your commercial objectives.

Tactical Media Insights: We provide prescriptive analytics optimizing your media allocation in relation to commercial objectives.

CUSTOMER ACQUISITION MODEL

Optimize Media Spending and Increase Sales

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International company increased media-driven sales by 17% in just six months!

CHURN PREVENTION MODEL

Defend the Base and Prevent Churn

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Read this inspiring case study about how media investments can be used to prevent churn.

BRAND OPTIMIZATION MODEL

Measure and Optimize your Brand Strength​

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Learn how to how to optimize your strategic marketing investments in brand positioning and quantify brand's impact on sales.
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