Increase return on your marketing investments through AI-driven key business insights
What is your objective?
NEXT GENERATION OF MARKETING MIX MODELING
Blackwood Seven’s platform, HamiltonAI, empowers marketing professionals to drive business impact through accurately, compliantly and rapidly track, optimize and forecast marketing investments across all media channels.
Our models provide Tactical Media Insights and Strategic Business Insights:
Model Objective: We quantify all company-specific, industry-specific and macro-factors and measure their impact on your chosen commercial objective.
Strategic Business Insights: We provide diagnostic analytics explaining the effect of non-media related factors on your commercial objectives.
Tactical Media Insights: We provide prescriptive analytics optimizing your media allocation in relation to commercial objectives.
CUSTOMER ACQUISITION MODEL
Optimize Media Spending and Increase Sales
Acquisition models are used to understand the business drivers of a company’s commercial performance and to quantify how much they impact a chosen commercial objective, ranging from leading indictors to actual revenue. The model provides accurate historical attribution of marketing performance and the ability to forecast and optimize future investments through prescriptive analytics.
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CHURN PREVENTION MODEL
Defend the Base and Prevent Churn
Understand the internal and external factors that impacts churn and how to use marketing resources to prevent it. By determining which variables are causing churn and which marketing levers work in its prevention, it is possible to predict how to allocate marketing investments in order to reduce churn.
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BRAND OPTIMIZATION MODEL
Measure and Optimize your Brand Strength
A brand model identifies the drivers of your brand strength and quantifies the impact from each positive and negative driver. A brand model will deliver strategic insights into what factors and activities that drives your brand, but also operational insights on how to optimize the marketing and media investment going forward for maximum impact on your brand.