It’s now a much more doable and affordable task to document the marketing spending as a real investment, both short- and long term. This is done by decomposing media effects on sales as well as all other relevant factors using Total Marketing Modeling.
By introducing Hamilton AI as a new marketing colleague, you’ll be the in driver’s seat. Data insights are structured and made actionable. A common point of reference in the organization for measuring marketing is established.
The whole process of optimizing marketing and media plans against different budgets and sales targets becomes more qualified and data-driven. Just like in financial asset management. A portfolio is optimized by not adding more risk without a probability of a higher return. It’s the same thing with marketing and media investments.
Significant sales uplift, bigger media buying efficiencies and reduced customer acquisition costs are of course the most obvious gains. However, with Hamilton AI you also make your marketing operating model into an actual competitive advantage. The platform’s strength in adapting to the fast changing business requirements has the power to keep you more than one step ahead.