The Next Generation of Marketing Mix Modeling is Bayesian!
Just as making marketing decisions purely on intuition is not a wise strategy, basing them only on naive data analysis is equally bad. Blackwood Seven’s Hamilton AI marketing attribution model offers a superior combination between domain knowledge – the beliefs that you already have about how your marketing works – and new information to form a more
Thomas Bertelsen, James Procter And Darren Woolley Talk Data And AI Informed Advertising
Thomas Bertelsen, co-founder and Managing Partner in Blackwood Seven together with James Procter the Founder and Creative Director of One Small Step Collective One year ago, Thomas Bertelsen, co-founder and Managing Partner in Blackwood Seven flew down to Australia for a customer meeting. On this occasion he, together with James Procter the Founder and Creative
The Hamilton AI platform is always evolving
As branding becomes crucial in a COVID-19 recession, so does measuring brand effects Branding has never been more important. Not just because of the overwhelming amount of impressions being served to consumers through a myriad of touchpoints. This “tsunami” obviously makes consumers want to simplify choices in a way where only the most well-positioned brands