Sean Aran

A simple example of overfitting: The red fit perfectly captures all data points, but is clearly not a very sensible model; it is too complex, overfitting the noise in the data. The green fit captures the essential behavior in the data, even if it is slightly off for each data point.

The Next Generation of Marketing Mix Modeling is Bayesian!

Just as making marketing decisions purely on intuition is not a wise strategy, basing them only on naive data analysis is equally bad. Kantar’s Unified Marketing Measurement and Optimization Hamilton AI marketing attribution model offers a superior combination between domain knowledge – the beliefs that you already have about how your marketing works – and new information …

The Next Generation of Marketing Mix Modeling is Bayesian! Læs videre »

Thomas_Bertelsen_James_Proctor

Thomas Bertelsen, James Procter And Darren Woolley Talk Data And AI Informed Advertising

Thomas Bertelsen, co-founder and Managing Partner in Blackwood Seven together with James Procter the Founder and Creative Director of One Small Step Collective One year ago, Thomas Bertelsen, co-founder and Managing Partner in Blackwood Seven flew down to Australia for a customer meeting. On this occasion he, together with James Procter the Founder and Creative …

Thomas Bertelsen, James Procter And Darren Woolley Talk Data And AI Informed Advertising Læs videre »

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